Positioning

Positioning

Positioning is where your story begins, the first in a series of steps every company, every brand has to take in standing out. Here are some of my favourites from that work.
Aug
11
Goodkind

Goodkind

We believe that people buy from people. That being human and telling stories is how great brands and successful businesses separate themselves from the masses, from the mundane.
1 min read
Aug
11
Doing this will revolutionize your sales and marketing

Doing this will revolutionize your sales and marketing

Great marketers and great salespeople tell stories. They craft a vision of how the world has changed, our struggle to adapt, and our need for help.
12 min read
Aug
09
Expert Advice On How To Begin Transforming Your Brand Into Something Inspirational — Vol 2

Expert Advice On How To Begin Transforming Your Brand Into Something Inspirational — Vol 2

Came across Common Legal and it got me thinking about the value of reliable legal advice throughout the life-cycle of my past businesses.
4 min read