Telling the story of a new customer-insight engine
The Norm Explainer video
The full Norm video script
In the age of social media, people have never been so connected.
We freely share what we love, where we go, how we feel and what we think, right as it happens.
We offer up so much information about ourselves, yet advertisers and marketers continue to treat us as large ad units, not unique individuals.
Why can't businesses connect with us on a personal level?
Why do so many tools focus only on the numbers, never working to discover what our real needs are?
This is why we made Norm.
Norm is a way for businesses to truly know more about their customers, in real-time, when it matters.
We start by identifying guests on-site, telling you exactly who your customers are and offering the insight required to provide mind-blowing customer service.
After guests leave, we continue to keep track of them, gathering the information you need to be even more prepared for their next visit.
Finally, we don't just measure who your customers are and where they go, but who they talk to, who they influence, and even the general sentiment about what they're saying.
All to help you more efficiently monitor the social web.
The best part is Norm doesn't try to change customer behaviour in any way.
There's no app to download, no new services guests have to become comfortable with, and no extra work to put in. Instead, we let customers use the services they love, and Norm does all the work.
For the first time, businesses can, in one application, track and analyze their customer's habits, opinions, needs and preferences to improve customer service build true loyalty and market directly to the individual.
It's time to put a face to those numbers.
We can help you do that.
With Norm. It's not just business. It's personal.