This website you're reading? It was built in less than 24 hours. Not by a team of developers. Not by hiring contractors. Just me and Claude Code.

This post is the meta-content that proves the thesis. I'm documenting the exact process while it's happening.

The Starting Point

At 11:45 AM today, I had:

  • An idea for BetterStory.com
  • A mission document explaining the 1→10 thesis
  • A product requirements doc with 60+ features
  • Zero lines of code

By tonight, I'll have a live website with:

  • Homepage with full branding and value prop
  • Blog system with real content
  • Email subscription working
  • Subscribe and About pages
  • Deployed to Vercel with a custom domain

All built by one person with AI.

Hour 1-2: Foundation

I didn't start coding. I started with Claude to create the planning docs:

  1. Mission & Vision - Wrote out the complete 1→10 thesis
  2. PRD - Generated 60 functional requirements, user stories, success metrics
  3. Technical Spec - Decided on Next.js 14, TypeScript, Tailwind
  4. 24-Hour Plan - Broke down the build into hourly milestones

Most developers skip this. They jump into code and waste days rebuilding. The AI helped me think through the entire product architecture in 90 minutes.

Hour 3-4: Next.js Setup

Created GitHub repo and initialized the project:

```bash npx create-next-app@latest --typescript --tailwind --app npm install next-mdx-remote gray-matter date-fns ```

Configured:

  • Custom Tailwind theme (colors, fonts, spacing)
  • Project structure (components/, lib/, content/)
  • Root layout with metadata for SEO

The key: Claude Code wrote all the boilerplate. I just reviewed and tweaked.

Hour 5-7: Design System & Homepage

Built reusable components:

  • Button - Primary, secondary, outline variants
  • Header - Sticky navigation with mobile menu
  • Footer - Links and social connections
  • EmailCapture - Form with loading states

Then composed them into a complete homepage:

  • Hero section with the core value prop
  • "What You Get" (Content, Tools, Courses)
  • The 1→10 Thesis explanation
  • Email waitlist CTA

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