About BetterStory
We're proving that one person with AI can achieve what previously required ten people.
The 1→10 Thesis
Five years ago, building a product company required hiring a team: engineers, designers, marketers, support staff. The model was simple: hire your way to growth.
Today, one person with AI can do all of that. Not theoretically. Actually.
AI doesn't replace jobs—it replaces the need to hire for those jobs. That's a fundamental shift.
What We're Building
BetterStory is a subscription-based platform that combines:
- Content: Build-in-public essays, case studies, and tutorials showing exactly how we automate our work with AI
- Tools: AI-powered productivity tools we build with Claude Code and ship to subscribers
- Courses: Step-by-step playbooks teaching you to ship products and automate operations with AI
- Community: A space to connect with other solo founders and indie hackers building with AI
How It Works
We practice what we preach. BetterStory is built and operated by 1-2 people using AI as our team:
- Claude Code writes our product code
- ChatGPT helps create and edit content
- AI tools handle design, marketing, and operations
- We focus on strategy, vision, and what actually matters
Every piece of content we publish, every tool we ship, every course we create—it's documented. We show you the process, the prompts, the workflows. You see exactly how it's done.
Our Philosophy
Build in public. We share everything: successes, failures, metrics, processes.
Proof over theory. We don't speculate about what AI could do. We show you what it's actually doing.
Teach by doing. The best way to learn is to see someone actually use the tools in real scenarios.
Who This Is For
BetterStory is for:
- Solo founders who want to build profitable businesses without raising funding or hiring large teams
- Indie hackers building side projects while employed, looking to achieve financial independence
- Small teams (2-3 people) who want to compete with 20-person companies
- Corporate refugees planning their escape and looking to leverage AI in their transition
If you're asking "How do I do more with less?" this is for you.
The Promise
Subscribe to BetterStory for $25/month.
In 6 months, you'll have:
- Shipped a product using AI tools (no engineers)
- Automated 50% of your busywork (no VAs)
- Built a content system that runs itself (no writers)
- Learned to operate like a 10-person team (alone)
Not because you hired anyone. Because you learned to leverage AI like we do.