I started in marketing. I ended up building AI systems. The path between those two things is the point.
04_BACKGROUND
I've spent my career at the intersection of product, growth, and strategy. I've led growth at startups. Built products from zero. Advised established companies on what to build and how to take it to market.
What I learned: the best marketing is a better product, and the best product strategy starts with understanding what people actually need — not what technology makes possible.
05_THE_SHIFT
When AI capabilities started accelerating, most people in my position did one of two things: they ignored it, or they hired someone technical to “figure it out.”
I did neither. I started building.
06_CAPABILITIES
Marketing instincts.
I know what makes people care, what makes them buy, and what makes them stay. Every system I build starts with a human outcome, not a technical architecture.
Product discipline.
I've built products from zero. I know the difference between a prototype and a production system — and when each one is the right tool.
Building speed.
6 tools. 3 businesses. One weekend. I don't plan in quarters. I build in days.
Integration judgment.
The hardest part of AI isn't the technology. It's knowing where it creates real leverage versus where it creates expensive complexity. That judgment comes from building across enterprise, retail, media, and my own operations.
07_TOOLS
- >>Claude / Claude Code (primary reasoning engine)
- >>Python and TypeScript
- >>LLM orchestration patterns
- >>Process design + systems thinking
I don't use a hundred tools. I use a few tools deeply. That's the point.
08_PERSONAL
I travel. I work with clients. I work from wherever I am. Right now, I work.
09_SYSTEM_CMD
Monthly retainer. Real systems. No pilots.
I embed with your team, find the highest-leverage opportunities for AI integration, and build systems that work. Not proofs of concept. Systems your organization would notice if they stopped running.
If that sounds like what you need, let's have a conversation.