Automatic research on every inbound lead
No inbound lead reaches sales un-researched
Paste an email or a website. About two minutes later there's a sales-ready brief in the team's workspace — who they are, how well they fit, and how to approach them — so every inbound lead arrives pre-briefed instead of cold.
Half an hour of manual digging per lead, often skipped when volume spikes → every lead pre-researched before sales makes contact, in about two minutes.
| Before | After | |
|---|---|---|
| Research per lead | 30–60 minutes across a few tabs | about 2 minutes — paste and go |
| Which leads get researched | the ones someone had time for | every one, automatically |
| How consistent it is | no two worked up the same way | the same workup, every lead |
| Knowing if they fit | a quick gut read, if any | a fit score with the reasons behind it |
| What sales opens with | a name and an email address | a sales-ready brief, ready to act on |
Research stops being a 30-to-60-minute chore that gets cut the moment things get busy, and becomes something that just happens to every lead automatically. The compression — half an hour down to two minutes — matters, but the real change is coverage: every lead gets the same workup, so the team isn't choosing which leads are worth researching and quietly flying blind on the rest.
What I built
An engine that researches every inbound lead before sales makes contact. It isn't an app to log into — it runs as an AI routine inside the tools the team already uses (Claude and Notion), so a brief lands where the team already works.
- One simple input. Paste an email address or a website. That's all it needs to start — no form to fill in, no setup per lead.
- Reads the lead from the outside. It reads the lead's website and social profiles, gathering what's publicly known about who they are and what they do — the same digging a person would do across a handful of tabs, done in one pass.
- Scores how well they fit. It rates the lead against the kind of customer the company is actually trying to win, and gives the reasons behind the rating — so a rep gets a judgment to act on, not just a summary to read.
- Writes a sales-ready brief. In about two minutes it produces a brief — who they are, whether they fit, and how to approach them — written straight into the team's workspace, ready to use.
- Runs on every lead. Because it's fast and consistent, it isn't reserved for the leads that look promising. Every inbound lead gets the same workup, so the team stops quietly flying blind on the rest.
It's in regular use — the team's growth lead runs it weekly as inbound comes in.
Why it matters
The payoff is coverage. The point isn't only that two minutes beats half an hour — it's that the half-hour version was the first thing to get cut whenever leads came in faster than the team could keep up, which left reps reaching out to people they knew nothing about. When research is this fast and this consistent, it stops being a choice. Every inbound lead arrives pre-briefed, the fortieth gets the same careful read as the first, and sales never makes first contact cold.
Normally, "every lead researched and scored before sales touches it" is the kind of thing a company staffs a sales-development function to do. Here it runs automatically, inside the tools the team already works in, on every lead that comes in.
- 01Paste
Drop in an email address or a website — that's the whole input. No form, no setup per lead.
- 02Read
The engine reads their website and social profiles, gathering what's publicly known about who they are and what they do.
- 03Score
It rates how well they match the kind of customer the company wants, and gives the reasons behind the score — not just a number.
- 04Brief
It writes a sales-ready brief — who they are, whether they fit, and how to approach them — straight into the team's workspace, in about two minutes.
The shift is from researching the leads you have time for to having every lead arrive already researched. Sales never opens cold, the workup is the same for the fortieth lead as the first, and the half-hour of digging that used to get skipped under pressure now just happens — quietly, on every lead.