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// Selected work21 systems

The work.

AI systems I’ve built — for clients, as products, and in the lab. Each one replaced something slow, manual, or impossible. Here’s what they do and what they unlocked.

01 / The work
21 systems
Clienta B2B SaaS company

A sales intelligence system that learns from every call

Paste a potential customer's website and, two minutes later, the salesperson has a short, fact-checked prep sheet — who they are, whether they're worth pursuing, and how to approach them. Paste the call transcript afterward, and the system gets smarter for the next one.

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Every call prepped from scratch → a system where the team's hard-won sales knowledge builds up on its own.
LEDGER-001→ Read the story
Clienta B2B SaaS company

Voice-of-customer intelligence, on autopilot

It reads what customers say in their own words — across forums, review sites, online groups, and video — and watches what competitors are quietly doing, then writes it up. Every week, on its own, instead of once a year by hand.

A research team's once-a-year sprint → a continuous loop one person runs every week.

LEDGER-002→ Read the story
Clienta B2B SaaS company

Getting cited by the AI that answers for you

When someone asks ChatGPT, Perplexity, or Google's AI for the best tool in your category, does it name you? This measures that — and shows exactly where you're invisible and how to fix it.

A question nobody could answer two years ago → a repeatable health score and a fix-it roadmap.

LEDGER-003→ Read the story
Clienta B2B SaaS company

A marketing department's worth of engines

A set of standalone AI engines — one writes campaigns, one finds a competitor's customers, one builds and improves its own landing pages — each handing a small marketing team finished work it can use the same day.

Marketing work done by hand across several teams → AI engines that hand the team finished work where it already works.

LEDGER-004→ Read the story
Clienta B2B SaaS company

Business reviews that compose themselves

Each leader answers a 15-minute AI interview, and the monthly business review builds itself into a finished, on-brand deck — current, not a stale snapshot, with nobody hand-assembling slides.

A multi-day slide-stitching marathon → reviews that build themselves from real answers.

LEDGER-005→ Read the story
Clienta B2B SaaS company

Team visibility nobody has to maintain

The team drops a short, tagged line in their chat tool when something happens — shipped, learned, dropped — and the weekly leadership update, the project cards, and the metrics build themselves.

Status meetings and boards someone has to keep current → a leadership update that writes itself from the team's normal work.

LEDGER-006→ Read the story
Clienta field-service SMB

An AI operations layer for a business too small to staff one

Scheduling, marketing, sales follow-up, technician training, ads, and profit analysis — AI woven through the daily running of a small, owner-operated field-service business.

Jobs a small business could never afford to staff → an operations layer one person runs.

LEDGER-007→ Read the story
Experimentan on-device experiment

A real-time call coach that runs on your laptop

A Mac app that sits around the notch and coaches you live during a video call — surfacing your talking points, flagging when you're talking too much, reading the room — without sending anything off your machine.

Cloud transcription, lag, and a privacy problem → a private live coach that runs on your own laptop.

LEDGER-008→ Read the story
Producta productized agent for local business

An agent that answers every lead in seconds

A new inquiry gets a real, helpful reply by text or email within seconds — any hour — answering questions, sorting out who is worth pursuing, and moving toward a booking, with no one watching the inbox.

A staffed desk racing a five-minute window → an agent that always wins it.

LEDGER-009→ Read the story
Producta multi-tenant voice SaaS

A voice agent that books the appointment

A voice agent answers the phone for small service businesses, holds a natural conversation, and books the appointment — one engine quietly serving many businesses at once.

A receptionist or answering service per business → one voice engine serving all of them.

LEDGER-010→ Read the story
Productan open product

A personal operating system that runs on your own machine

Contacts, projects, email, calendar, a meeting analyst, a decision journal — all working together, all stored on your own computer, all running on the Claude subscription you already pay for. No servers, no per-seat fees.

A stack of monthly SaaS subscriptions holding your data → one local system you own.

LEDGER-011→ Read the story
Productmy build system

The harness everything else is built with

A reusable kit of building blocks — proven patterns, recipes, quality checks, and accuracy guardrails — so every new system starts where the last one ended instead of from scratch.

Re-building the same plumbing on every project → every build starting from an accumulated system.

LEDGER-012→ Read the story
Experimentan open-source platform I fork and contribute to

Paperclip — orchestration for autonomous AI 'companies'

An open-source platform (Paperclip, which I fork and contribute to) that turns a team of AI agents into a 'company' with a goal, an org chart, budgets, governance, and an immutable audit log. If OpenClaw is an employee, Paperclip is the company.

A research demo of agents coordinating → a runtime you can actually run concrete companies on (like the five-agent Growth Agency that runs my own marketing).

LEDGER-013→ Read the story
Producta generation pipeline

Sites that generate themselves from public data

The pipeline finds a business, builds it a real website from information that's already public, and puts a live preview link online — no designer, no developer, no kickoff call.

An agency building each site by hand → a pipeline that generates and ships them.

LEDGER-014→ Read the story
Experimentan end-to-end pipeline

From demand signal to shipped product, on a pipeline

One pipeline runs the whole idea-to-launch funnel: it scans the open web for signs of real demand, weighs which ideas are worth it, builds the promising ones, and works out how to take them to market.

A team working the idea-to-launch funnel over months → one pipeline that runs the whole funnel.

LEDGER-015→ Read the story
Experimentan R&D experiment

Five specialized agents that remember

Five AI agents, each with its own job and a memory that lasts — so they pick up where they left off and build on past work instead of starting cold every time.

Stateless one-shot agents that forget → a standing team of agents with memory.

LEDGER-016→ Read the story
Clienta B2B SaaS company

Customer-feedback intelligence, without the SaaS bill

It reads what the company's own customers are saying — across support tickets, in-product surveys, and public review sites — and turns it into a dashboard, a Monday-morning digest, and plain-English answers on demand. Built inside the warehouse the company already ran, instead of on a ~$10K/year off-the-shelf tool.

A five-figure annual SaaS replaced by infrastructure already paid for — shipped in about four weeks, running for well under a fifth of the price.

LEDGER-017→ Read the story
Clienta global consumer-software brand

A publishing engine for a marketing team — brand-safe and self-tuning

Landing pages a marketing team can ship without engineers — brand-locked components, A/B tests on by default, and a loop that rewrites and re-tests each page against its own goal until it stops getting better.

A weeks-per-page release cycle became pages shipped any day, then quietly auto-tuned on their own.

LEDGER-018→ Read the story
Experimenta public-facing teaching artifact

An interactive public explainer for how AI changed SEO

A single-file HTML deck — open it in a browser, click through the slides — that walks a non-technical decision-maker through what SEO and marketing analytics used to look like, what changed when AI entered the loop, and what the work actually is now. Free, public, no SaaS in the way.

A consultant's pitch deck → a self-serve interactive anyone can open in five minutes.

LEDGER-019→ Read the story
ProductBetterStory (my own practice)

A five-agent growth agency, running my own practice

Five AI agents — a Growth CEO, a trend researcher, a content writer, a distributor, and a performance analyst — running BetterStory's marketing on their own, while I approve strategy instead of writing every post.

An agency retainer or a one-person marketing scramble → a small, named team that runs the work itself.

LEDGER-020→ Read the story
Productmy own daily-driver operations stack

A personal operations platform, where the agent is the operator

A bespoke personal CRM and operations layer — contacts, integrations, an integration-toggle sheet, a strict secrets model — running not as an app but as a set of tasks an autonomous AI 'employee' carries out for me. The runtime, not the UI, is the product.

A stack of consumer-SaaS subscriptions → one personal CRM where the agent does the operating.

LEDGER-021→ Read the story
02 / Engage
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Wondering what a system like one of these could do for your operations?