An opinionated public explainer that shows how a discipline changed with AI
An interactive public explainer for how AI changed SEO
A single-file HTML deck — open it in a browser, click through the slides — that walks a non-technical decision-maker through what SEO and marketing analytics used to look like, what changed when AI entered the loop, and what the work actually is now. Free, public, no SaaS in the way.
A consultant's pitch deck → a self-serve interactive anyone can open in five minutes.
| Before | After | |
|---|---|---|
| Format | workshop, NDA deck, or long essay | single-file HTML deck, click-to-flip |
| Access | paywall, signup, or you-had-to-be-there | open the link, no signup, no analytics on the reader |
| How long to grasp the idea | an hour, if you sit through it | five minutes of clicking |
| Where it lives | a SaaS slide tool with a SaaS bill | one HTML file, host anywhere |
| What it teaches | buzzwords with examples | the old workflow vs. the new one, side by side |
Teaching content that normally sits behind a paywall, an NDA, or a long blog post becomes a five-minute artifact anyone can open and reuse. Shipping the *thinking* itself as code — one file with the words, the structure, and the navigation all in one — turns out to be a faster path to clarity than another essay.
What I built
A single-file interactive HTML deck — "The SEO Gauntlet: A Tale of Two Workflows" — that walks anyone, technical or not, through how SEO and marketing analytics actually shifted when AI entered the loop. It opens in a browser, you click through it like a deck, and you walk away with a clear picture of where the work moved.
- One HTML file. All the words, the layout, the slide navigation, and the visual treatment are in a single page — no CMS, no slide-SaaS, no signup, no analytics-on-the-reader. Host it anywhere; email the link.
- The old workflow vs. the new workflow, side by side. Two decades of manual SEO on one side; the AI-driven version on the other. The point is to make the change visible, not to sell a tool.
- No buzzwords. Plain language for each step of each workflow, with the minimum jargon a non-specialist can hold in their head while flipping through.
It's a small build, but a distinctive one: a piece of public thinking shipped as code rather than as a blog post.
Why it matters
Most "AI is changing X" content is either hype or behind a paywall. A single-file interactive explainer is neither. It costs nothing to read, nothing to host, and ages well — when the underlying ideas update, you ship a new file at the same URL. That's a different kind of artifact from an essay or a workshop, and it suits a class of thinking that benefits from a visual side-by-side more than from prose.
The point isn't that this deck is the canonical answer on SEO. The point is that this format — opinionated, self-contained, no-SaaS-in-the-way — is a useful tool for any decision-maker trying to get a non-specialist to grasp a domain shift in five minutes.
- 01Frame
Open with a clear question: what is SEO actually, and how has it shifted in the last year?
- 02Show the old way
Walk through the manual workflow that ran for two decades — many tools, much copying, slow iteration.
- 03Show the new way
Walk through the AI-driven workflow that replaces most of the manual loops — what an analyst now does versus what a model does.
- 04Compare
Put them side by side so the reader sees what changed and what didn't, without buzzwords.
- 05Land
Close with what this means for the people doing the work — where the value moved, what to stop spending on, what to lean into.
Some thinking is better shipped as code than as prose. This is one of those — a clean, opinionated, no-SaaS-in-the-way artifact that puts the old way and the new way of a discipline side by side, so the change is visible at a glance. Free, public, hostable anywhere, no analytics on the reader.